Frequently Asked Questions

Q: What are promotional advertising products?
A: Promotional products (or promotional advertising products) are typically imprinted with a company's name, logo or message and include many useful and/or decorative items.  These items are commonly utilized in marketing and company communication programs.

Q: What are advertising specialty products (ad specialties)?
A: Advertising specialties are custom imprinted products that are distributed free for the purpose of generating sales or sales leads. Imprinted items given as an incentive for a specific action are known as premiums. Business gifts, awards and commemoratives are also considered promotional products.

Q: What are promotional premiums?
A: Promotional products which are custom imprinted items and are given as an incentive for a specific action are known as premiums. The use of premiums will typically be custom imprinted promotional products for distribution to employees within your own company.

Q: What about promotional business gifts and awards?
A: Promotional products used as a business gift or an award is fairly common.  Such business gifts and awards communicate appreciation for customer loyalty, employee achievement awards, or other company-wide achievement awards and commemoratives.  Business gifts are typically considered promotional products even if they are not imprinted with the company logo.

Q: Do promotional advertising products really make a difference?
A: An experiment conducted by Georgia Southern University shows that recipients of promotional products have a significantly more positive image of a company than consumers who do not receive promotional products.